As a traditional business you focus on many forms of marketing. If you are a small business, you may rely largely on word of mouth marketing, getting your customers to give you referrals. You probably have business cards, brochures, and flyers. And your website is probably geared toward these same marketing concepts of providing company information and cool pictures.
Search Engine Optimization is a strategy that helps businesses enjoy better visibility. Visibility is very important since it makes it possible for the business to reach out to the right people with the right message for the right reactions. It increases the ranking of the business website on search engines to attract and also retain visitors for the sake of the business. The retention increases sales conversion possibilities and this is good for business. It also creates the potential for repeat customers, valuable for any businesses.
Any business that is genuine about establishing a serious online presence has to consider the impact of SEO. Nowadays, most businesses are adamant that SEO must be factored into all online marketing strategies.